Inno­va­tion

• This is a strong idea?
• It is logical?
• It is unique and/or different?

Clar­ity of Presentation

• There is a log­i­cal flow of information?
• The doc­u­ment clearly and con­cisely out­lines the opportunity?

Pro­posed Prod­uct or Service

• The value propo­si­tion is sound?
• The busi­ness is feasible?

Mar­ket Opportunity

• The idea can cre­ate or serve a mar­ket need?
• The tar­get mar­ket is rea­son­ably large (enough to cre­ate a busi­ness with rev­enue to sup­port employees)?
• It iden­ti­fies other key mar­ket par­tic­i­pants (com­peti­tors, poten­tial part­ners, suppliers)?