- This is a strong idea?
- It is logical?
- It is unique and/or different?
Clarity of Presentation
- There is a logical flow of information?
- The document clearly and concisely outlines the opportunity?
Proposed Product or Service
- The value proposition is sound?
- The business is feasible?
- The idea can create or serve a market need?
- The target market is reasonably large (enough to create a business with revenue to support employees)?
- It identifies other key market participants (competitors, potential partners, suppliers)?